Content Marketing: From Planning to Execution
From viral to timeless
A course by user1887844 surname1887844 , Digital Marketing Specialist and Journalist
Joined January 2020
Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch
About the video: From viral to timeless
Overview
“The production of digital content is exhausting. But in this class I'm going to show you that a good optimization strategy for organic search (SEO) can give your publication an almost eternal life. ”
In this video lesson user1887844 surname1887844 addresses the topic: From viral to timeless, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.
Partial transcription of the video
“From viral to timeless Remember the goldfish story? So, this lack of memory of people on social media has a positive factor, which is precisely amnesia. Why am I saying this? Have you noticed that many times do you see a text on the internet that had already passed through your timeline? Or sometimes a video or something from a social post that you looked and said, "I had the impression that I've seen this." So the good news is that you're not having déjà vu, you've seen it yourself. One of the most successful content formulas on the internet is what we call evergreen content. evergreen con...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: From Planning to Execution
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling
A course by user1887844 surname1887844
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
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