Content Marketing: From Planning to Execution
Presentation
A course by user1887844 surname1887844 , Digital Marketing Specialist and Journalist
Joined January 2020
Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch
Joined January 2020
About the video: Presentation
Overview
“How did a journalist end up in marketing? How did I leave a solid career in Brazil to undertake in Europe? That's what I explain in this class.”
In this video lesson user1887844 surname1887844 addresses the topic: Presentation, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.
Partial transcription of the video
“Presentation Hi. I'm Gustavo Miller, I proudly present the course "Introduction to Content Marketing". But before I talk about myself, I'm going to put on a video of a goldfish. You must ask yourself: "Why the hell did this person upload a video of a goldfish in a content marketing course?" I'm gonna explain. A goldfish has a memory of five seconds. Then... he forgot what I just said. The same applies to people who consume content. Do you remember what you ate for breakfast? Remember the first photo you liked on Instagram? From the WhatsApp message you changed yesterday before you went to s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: From Planning to Execution
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling
A course by user1887844 surname1887844
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
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- Audio: Portuguese
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