Content Marketing: From Planning to Execution
The 3 Hs Strategy
A course by user1887844 surname1887844 , Digital Marketing Specialist and Journalist
Joined January 2020
Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch
Joined January 2020
About the video: The 3 Hs Strategy
Overview
“Now let's see that audience behavior on networks is driven by a certain type of content. Hint: it has to do with the letter H, and I'm not talking about "human". ”
In this video lesson user1887844 surname1887844 addresses the topic: The 3 Hs Strategy, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.
Partial transcription of the video
“The 3 Hs Strategy And we come to Class 2. In this class, I'm going to talk about content strategy. I'll explain what these 3 Hs are in a very didactic way for you to memorize. I will explain the context and history of these 3 Hs. When I do a new content project, I'm based on a strategy from Google, actually, from YouTube, created a few years ago, which is the 3 Hs strategy. What did Google do? Google is a technology platform that analyzes data. They studied the most successful content on YouTube, categorized these contents, which ones provoked the most emotions, generated more shares and pr...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: From Planning to Execution
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling
A course by user1887844 surname1887844
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
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