Content Marketing: From Planning to Execution
Course final project
A course by user1887844 surname1887844 , Digital Marketing Specialist and Journalist
Joined January 2020
Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch
About the final project for: Content Marketing: From Planning to Execution
Content Marketing: From Planning to Execution
“Hi! To you who made it this far, my huge thanks! I hope from the bottom of my heart that I was inspired to put together your final project and put into practice the content that was shared here. Now is the time to publish your project here. Remembering that it has to be different from mine. Here are 5 important steps to getting your work done: • Define your persona and tone of voice. • Choose a "community" and a "search" platform. • Indicate two options for "fast content" and two for "slow content". • Select the best tools that make sense to you. • Build a content calendar that spans up to 12 months. You can present your project in a variety of ways. Here is how I organized mine during the course: Persona
Platforms Content Calendar I want to see your final project published and from now on I talk to you giving feedback and asking questions on the forum whenever possible. Let's go? Thanks and see you later! ”Partial transcription of the video
“Final project Hello. Welcome to the last video of this course. If you made it this far, I would like to thank you for the time you spent with me. in this course on getting started with content marketing. Now it's time for you to make your final project. You've seen what I've done over the last few classes and units, listened to my theory and saw what I presented in practice, but now it's important that you make your project and share it on the Forum. To help you recap what we talked about and what must be presented in the final project, I have set aside five moments of the course that will ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: From Planning to Execution
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling
A course by user1887844 surname1887844
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
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