Content Marketing: From Planning to Execution
Finding your voice (and audience?) 2
A course by user1887844 surname1887844 , Digital Marketing Specialist and Journalist
Joined January 2020
Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch
Joined January 2020
About the video: Finding your voice (and audience?) 2
Overview
“Now that you've defined a persona and a tone of voice, it's time to analyze the competition and discover your audience.”
In this video lesson user1887844 surname1887844 addresses the topic: Finding your voice (and audience?) 2, which is part of the Domestika online course: Content Marketing: From Planning to Execution. Learn to plan, create, and execute a content marketing strategy for your brand or business from scratch.
Partial transcription of the video
“Finding your voice (and audience?) Exercise 3: Defining competition Now that your persona is ready, that your voice is set, It's time to look at your neighbor's grass. Do a competitor analysis, I swear I thought it was one of the most boring things in my life, but after I started doing it as a hobby, I saw how interesting it is. Because you can be inspired, don't copy what your competitors are doing. Always remember this phrase: "to be inspired is not to copy". "How are we going to do this, Gustavo?" It has a "checklist" with the following items: the first is to analyze one to three competi...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing: From Planning to Execution
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Category
Marketing & Business -
Areas
Communication, Content Marketing, Digital Marketing, Facebook Marketing, Instagram, Instagram Marketing, Marketing, Social Media, Storytelling
A course by user1887844 surname1887844
Gustavo Miller is a Brazilian journalist and digital marketing professional based in Lisbon. He has more than 15 years' experience under his belt working with both large global companies and startups including Red Bull, TV Globo, and Shopify. He also works as an online strategy consultant and was listed as one of the 2018 LinkedIn Top Voices in Brazil. After working in Berlin and São Paulo, he finally decided to settle in Lisbon.
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