Design of Graphic Elements to Boost Your Brand
Typographic parameters
A course by user1401107 surname1401107 , Design studio
Joined July 2019
Learn how to conceptualize and create graphic elements to give personality to your brand
Joined July 2019
About the video: Typographic parameters
Overview
“What role does typography play in the process of developing an identity? In this lesson we are going to define a typographic hierarchy and then build a series of stamps and typographic compositions.”
In this video lesson user1401107 surname1401107 addresses the topic: Typographic parameters, which is part of the Domestika online course: Design of Graphic Elements to Boost Your Brand. Learn how to conceptualize and create graphic elements to give personality to your brand.
Partial transcription of the video
“LET'S GET TO WORK / LESSON FOUR TYPOGRAPHIC PARAMETERS We'll now discuss typography. It plays a very important role when developing an identity. The brand's personality determines if you'll use one or more typographic families. But more typographic families means more complexity. This restaurant has a very fun and dynamic personality, which allows us to experiment with many typographic families. We first need to define the typographic hierarchy, the order or the level of importance that each one has. That way we can direct the reading sequence and create more interesting compositions. Let's...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of Graphic Elements to Boost Your Brand
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
A course by user1401107 surname1401107
Heavy is a graphic design studio from Guadalajara, México, specialized in branding strategies and communication, corporate identity, illustration, packaging design, and editorial design.
They specialize in the creation of flexible identities, where the logo is only the tip of the iceberg. Their work is backed by a strong communication strategy and complemented by a series of graphics that provide versatility and dynamism to the brands they work with.
Heavy has designed for brands such as LinkedIn, Biossance, and the Feria Internacional de la Música. However their favorite projects are businesses starting out, when the client is open to getting involved in the process, as well as giving them freedom to experiment and suggest ideas.
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Adobe Illustrator
Adobe Photoshop
