Design of Graphic Elements to Boost Your Brand
Who Are We?
A course by user1401107 surname1401107 , Design studio
Joined July 2019
Learn how to conceptualize and create graphic elements to give personality to your brand
Joined July 2019
About the video: Who Are We?
Overview
“We are Sofia and Lane. The design world and our common interests brought us together. We started doing some work together and building our portfolio. We found that we both had a strong focus on creating what we call "heavy" brands, and that naturally led to the creation of the Heavy studio. Currently we are a team made up of designers and illustrators of very varied styles and characteristics, which further enriches our creation process. More than logos, brands transmit concepts, emotions and strength. We work on branding , corporate identity, packaging and design in its various forms. A sense of humor, the audacity to break rules, the structuring of our creative process and the development of close relationships with our clients are the bases of our structure and what sets us apart as a studio. We are very clear that always looking to give the extra is one of the keys for our clients to continue bringing us projects. ”
In this video lesson user1401107 surname1401107 addresses the topic: Who Are We?, which is part of the Domestika online course: Design of Graphic Elements to Boost Your Brand. Learn how to conceptualize and create graphic elements to give personality to your brand.
Partial transcription of the video
“INTRODUCTION / LESSON ONE PRESENTATION Hi, welcome to this course. I'm Sofía, creative director of Heavy, along with Lane. I'll tell you a bit about how we started. Lane and I studied a Comprehensive Design degree together. This degree enabled us to work in different design spheres, like industrial, graphic, publishing, and a bit of web design... As it's so versatile, it allowed us to direct our interest. We realised that we both were attracted to branding, emotional marketing. We gathered creative advertising material. At the end of the degree we did projects together. Friends and relative...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of Graphic Elements to Boost Your Brand
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
A course by user1401107 surname1401107
Heavy is a graphic design studio from Guadalajara, México, specialized in branding strategies and communication, corporate identity, illustration, packaging design, and editorial design.
They specialize in the creation of flexible identities, where the logo is only the tip of the iceberg. Their work is backed by a strong communication strategy and complemented by a series of graphics that provide versatility and dynamism to the brands they work with.
Heavy has designed for brands such as LinkedIn, Biossance, and the Feria Internacional de la Música. However their favorite projects are businesses starting out, when the client is open to getting involved in the process, as well as giving them freedom to experiment and suggest ideas.
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Adobe Illustrator
Adobe Photoshop
