Design of Graphic Elements to Boost Your Brand
What will we do in the course?
A course by user1401107 surname1401107 , Design studio
Joined July 2019
Learn how to conceptualize and create graphic elements to give personality to your brand
Joined July 2019
About the video: What will we do in the course?
Overview
“In this lesson we will explain the parts of the process that you are going to develop to create your final project: reinforce a brand to make it "heavy". You will apply the graphics created in at least three mock-ups of collateral pieces of the brand that exemplify the flexible, yet uniform identity that you have created. For this, you can also use a logo that you have designed in the past or one that a client has provided you and apply the techniques that you will learn throughout the lessons. Or if you prefer, you can choose one of the two dummy company logos that we have created for the course. As you can see, there are many possibilities to apply and practice the process of creating a "heavy" brand.”
In this video lesson user1401107 surname1401107 addresses the topic: What will we do in the course?, which is part of the Domestika online course: Design of Graphic Elements to Boost Your Brand. Learn how to conceptualize and create graphic elements to give personality to your brand.
Partial transcription of the video
“INTRODUCTION/LESSON 3 WHAT WILL WE DO IN THE COURSE? As you know more about Heavy, I'll explain the content of the course. Our aim is to reinforce a brand to make it heavy. We'll analyze all the elements we have, from the logo, the brief, and we'll generate a well-defined personality to then translate it into clear design concepts, of typographic style, color and, especially, auxiliary graphics. All these graphic elements will come to life in pieces that will give personality to your brand. Depending on our chosen brand, they could be cups, coasters, uniforms, stationary... etc. We'll also ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Design of Graphic Elements to Boost Your Brand
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Category
Design, Marketing & Business -
Software
Adobe Illustrator, Adobe Photoshop -
Areas
Art Direction, Branding & Identity, Graphic Design
A course by user1401107 surname1401107
Heavy is a graphic design studio from Guadalajara, México, specialized in branding strategies and communication, corporate identity, illustration, packaging design, and editorial design.
They specialize in the creation of flexible identities, where the logo is only the tip of the iceberg. Their work is backed by a strong communication strategy and complemented by a series of graphics that provide versatility and dynamism to the brands they work with.
Heavy has designed for brands such as LinkedIn, Biossance, and the Feria Internacional de la Música. However their favorite projects are businesses starting out, when the client is open to getting involved in the process, as well as giving them freedom to experiment and suggest ideas.
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- 19 lessons (2h 46m)
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- Audio: Spanish
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- Level: Beginner
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Adobe Illustrator
Adobe Photoshop
