LinkedIn: Build your Personal Brand
Personal brand
A course by user63033 surname63033 , Communication Consultant and Social Media Strategist
Joined January 2012
Learn basic tools to optimize your online presence and professional profile
Joined January 2012
About the video: Personal brand
Overview
“Before entering LinkedIn fully, we will stop for a moment to reflect and define the bases on which you will work your personal brand: mission, vision, values, competences, abilities and characteristics that differentiate you from other professionals. ”
In this video lesson user63033 surname63033 addresses the topic: Personal brand, which is part of the Domestika online course: LinkedIn: Build your Personal Brand. Learn basic tools to optimize your online presence and professional profile.
Partial transcription of the video
“Before entering full LinkedIn, we will stop a moment to define and reflect on what will be your personal brand props. We talk about mission-vision, values, skills and skills, and, ultimately, of all those characteristics that will differentiate you of your competitors. This will help you stand out. Let's see how. The mission and the vision are two of the props of the personal brand. The mission corresponds to the present, at the current time, and answers the questions: What do I do? Who did I help? On the other hand, vision corresponds more to the future. It's more inspirational, motivation...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: LinkedIn: Build your Personal Brand
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Category
Marketing & Business -
Areas
Branding & Identity, Digital Marketing, Social Media
A course by user63033 surname63033
Núria Mañé is passionate about communication, creativity, and technology. She studied political science at the Universidad Autónoma de Barcelona and then took a 180º turn in her life to go study audiovisual communication at the Open University of Catalonia (UOC), where she also obtained a master's degree in Journalism and Digital Communication: Data and New Narratives.
Although she has many years of experience in the field of communication, she has focused solely on digital communication since 2009. One of her first professional roles was as social media manager at Globally, where she developed social network strategies and designed public relations actions with influencers. From 2011 onwards, she established herself as an independent consultant in communication and digital transformation, designing training programs, developing comprehensive communication strategies, and accompanying entrepreneurs and professionals in the process of building their personal brand and defining, launching, and consolidating their projects. She also teaches at several universities and educational centers.
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