Typography for Building Valuable Brands
Case Globo
A course by user6330535 surname6330535 , Type Designer
Joined March 2021
Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions.
Joined March 2021
About the video: Case Globo
Overview
“A font to shine on screens of all sizes. It was exactly a search for greater consistency in the communication of the Globo group’s brands.”
In this video lesson user6330535 surname6330535 addresses the topic: Case Globo, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“To the over the years, I've had the privilege of creating lyrics for several brands of the Globo group. Sport TV, Telecine, GNT, Globinho, Canal Viva and Global Play, right when they came out in 2018. But what am I going to present to you now is the work of Global Brand typography, started in 2020, a project named by them of uma só Globo, a project that reflects the consolidation of companies and the group's brands. It is precisely a quest for greater consistency among all the brands in the group, that we have already seen that typography can help a lot. That was our starting point, what we...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
-
Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
A course by user6330535 surname6330535
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- Level: Beginner
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