Typography for Building Valuable Brands
Influences
A course by user6330535 surname6330535 , Type Designer
Joined March 2021
Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions.
Joined March 2021
About the video: Influences
Overview
“More contemporary than from the past, my references are diverse and, at times, contradictory. In this class, you will discover who inspires me. ”
In this video lesson user6330535 surname6330535 addresses the topic: Influences, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“Good, I already told you about Bruno Mag, but there was another person who sat next to me side and who taught me a lot throughout all the years I spent at Dalton Mag, which is Ron Carpenter. Ron started out drawing monotype letters by hand in the 80's and adapted to digital when he joined Dalton Mag at the beginning of the company's founding, in 1992. I remember like it was yesterday, me starting at Dalton Mag, working on a font called Ephra, to get to his desk and he scribbles it all over in red, finding a series of little mistakes in practically every letter and returning to my desk, like...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
A course by user6330535 surname6330535
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 19 lessons (2h 41m)
- 28 additional resources (14 files)
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- Audio: Portuguese
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- Level: Beginner
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Adobe Illustrator
