Typography for Building Valuable Brands
Brands and typography
A course by user6330535 surname6330535 , Type Designer
Joined March 2021
Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions.
Joined March 2021
About the video: Brands and typography
Overview
“In this class, I will explain why the connection between typography and brands is so relevant in visual identity projects today.”
In this video lesson user6330535 surname6330535 addresses the topic: Brands and typography, which is part of the Domestika online course: Typography for Building Valuable Brands. Discover the power of typography in creating valuable and effective branding. Learn how to make informed typographic decisions..
Partial transcription of the video
“Before we talk about choosing a typography for a brand today, I want to give two examples historical. We need to talk about the Romans. I won't go into too much detail right now. but observe the following. The lyrics they created over two thousand years ago are so influential I bet that today on your computer there is a font with roman in the name, or more than one. The Romans were fierce expansionists. They invaded and conquered regions across Europe, North Africa and even the Middle East. But to govern these immense areas solely by the use of force would have been untenable. The empire la...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Typography for Building Valuable Brands
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Category
Calligraphy & Typography -
Software
Adobe Illustrator -
Areas
Branding & Identity, Typography, Typography Design
A course by user6330535 surname6330535
Fabio Haag is a highly accomplished type designer known for his expertise in corporate typography. With over 17 years of experience, he has crafted custom fonts for renowned brands around the world, such as Banco do Brasil, Globo, GOL, and Tramontina.
Fabio's unique approach to type design sets him apart, as he combines his creative vision with a deep understanding of business strategy. His focus on anchoring design decisions to the core principles of each client's brand allows him to create typography that adds significant value.
Having worked as a global creative director for one of the largest corporate typography studios, Fabio gained a holistic perspective on how typography can enhance brand communication. He brings a wealth of knowledge and practical insights to his teaching, empowering students to unlock the potential of typography in visual identities.
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- 19 lessons (2h 41m)
- 28 additional resources (14 files)
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- Audio: Portuguese
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- Level: Beginner
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