Business Strategy for Creatives: How to Sell Your Art Online
Know Your Audience
A course by user6769132 surname6769132 , Artist and Business Owner
Joined April 2021
Discover how to share, market, and sell your artwork across multiple online marketplaces and social media platforms.
Joined April 2021
About the video: Know Your Audience
Overview
“Now, you will find out how knowing who your target market is can take your business to the next step. You will also create the "ideal" customer avatar for your business.”
In this video lesson user6769132 surname6769132 addresses the topic: Know Your Audience , which is part of the Domestika online course: Business Strategy for Creatives: How to Sell Your Art Online. Discover how to share, market, and sell your artwork across multiple online marketplaces and social media platforms..
Partial transcription of the video
“Know Your Audience It's so important to know your product and brand, but it's just as important to know your customer. In this lesson, I'll show you how to understand your audience and implement this into your marketing strategy. Let's go. Know Your Audience We need to know who our target audience is because it allows your business to focus marketing on the groups that are most likely to buy from you. The definition of a target audience is a group of people defined by certain demographics and behaviour. These demographics could include anything from age, gender, where they live, what they d...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creatives: How to Sell Your Art Online
-
Category
Illustration, Marketing & Business -
Areas
Business, Creative Consulting, Digital Illustration, Digital Marketing, Marketing, Portfolio Development, Traditional illustration
A course by user6769132 surname6769132
Katy Alcock is an artist and business owner from the UK, specializing in digital illustration. While at university, she started exhibiting her art work online, and after graduating with a degree in surface pattern design and working for different companies, she found her niche in travel-related art. Not long after, she chose to sell her own art prints online, and Simply, Katy was born.
She sells her work on her website, Etsy and Instagram. Before starting her business, Katy worked as an in-house designer for Primark, Asda and Matalan before working at card company Ling Design.
- 96% positive reviews (387)
- 14,482 students
- 15 lessons (1h 58m)
- 25 additional resources (15 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
