Business Strategy for Creatives: How to Sell Your Art Online
Brand Identity
A course by user6769132 surname6769132 , Artist and Business Owner
Joined April 2021
Discover how to share, market, and sell your artwork across multiple online marketplaces and social media platforms.
Joined April 2021
About the video: Brand Identity
Overview
“In this lesson, you will learn the importance of owning a brand and how to identify your own. ”
In this video lesson user6769132 surname6769132 addresses the topic: Brand Identity , which is part of the Domestika online course: Business Strategy for Creatives: How to Sell Your Art Online. Discover how to share, market, and sell your artwork across multiple online marketplaces and social media platforms..
Partial transcription of the video
“Brand Identity In this lesson, now we know about our product, we will learn how to create our own brand identity. This is important for a small business. Let's go. Brand Identity A brand is a business concept that helps people identify a company, product or individual. A brand is built up of a range of different things such as how the business communicates with its customers. The design and language they choose to use in marketing campaigns can alter how the consumer connects with the brand. But probably one of the most important on this list is the company's logo. Now we're going to talk a...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Business Strategy for Creatives: How to Sell Your Art Online
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Category
Illustration, Marketing & Business -
Areas
Business, Creative Consulting, Digital Illustration, Digital Marketing, Marketing, Portfolio Development, Traditional illustration
A course by user6769132 surname6769132
Katy Alcock is an artist and business owner from the UK, specializing in digital illustration. While at university, she started exhibiting her art work online, and after graduating with a degree in surface pattern design and working for different companies, she found her niche in travel-related art. Not long after, she chose to sell her own art prints online, and Simply, Katy was born.
She sells her work on her website, Etsy and Instagram. Before starting her business, Katy worked as an in-house designer for Primark, Asda and Matalan before working at card company Ling Design.
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