Business Strategy for Creatives: How to Sell Your Art Online
A course by user6769132 surname6769132 , Artist and Business Owner
Joined April 2021
Discover how to share, market, and sell your artwork across multiple online marketplaces and social media platforms.
Discover how to share, market, and sell your artwork across multiple online marketplaces and social media platforms.
Want to sell your artwork online, but are unsure how? Learn the ropes from artist
Katy Alcock, whose business Simply, Katy has made almost 13K sales on Etsy.
Specializing in digital illustration, Katy has made the leap from creating her own prints and products to selling them on online marketplaces and through her own website.
In this course, Katy teaches you how to establish your unique brand, and understand your customer base. Discover the best practices for promoting your work on social media, and how to create a clear strategy for your business.
What will you learn in this online course?
15 lessons & 25 downloads
- 96% positive reviews (387)
- 14,482 students
- 15 lessons (1h 58m)
- 25 additional resources (15 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create an objectives and milestones document to establish a strategy for selling your own art online.
Projects by course students
Who is this online course for?
This course is for anyone who wants to sell their artwork online.
Requirements and materials
No previous experience or knowledge required, just access to a computer and something you want to sell.
Reviews
A course by user6769132 surname6769132
Katy Alcock is an artist and business owner from the UK, specializing in digital illustration. While at university, she started exhibiting her art work online, and after graduating with a degree in surface pattern design and working for different companies, she found her niche in travel-related art. Not long after, she chose to sell her own art prints online, and Simply, Katy was born.
She sells her work on her website, Etsy and Instagram. Before starting her business, Katy worked as an in-house designer for Primark, Asda and Matalan before working at card company Ling Design.
Content
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U1
Introduction
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About Me
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Influences
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U2
Knowing Your Product and Audience
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Know Your Product
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Brand Identity
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Know Your Audience
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Planning Objectives and Milestones
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U3
Working with Our Knowledge and Strategy
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Brand Cohesiveness
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Promoting Your Collection on Marketplaces and E-shops 1
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Promoting Your Collection on Marketplaces and E-shops 2
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Making the Most Out of Social Media
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Working With Licensing
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Working With Our Milestones
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U4
Keeping the Customer (And Yourself!) Happy
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Customer Experience and Reacting to Feedback
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Production and Sending Tips
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Know Why It Makes You Happy
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FP
Final project
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Business Strategy for Creatives: How to Sell Your Art Online
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
displayname14557712
Plusvery good!
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displayname14769202
This is a detailed course. Perfect for beginners. You will get a basic know how of everything in a small business.
displayname9437207
Pending to take it
displayname11870197
This course is really good! It's very well structured and informative. I also liked that it includes a little introduction to Etsy, as this is the marketplace i want to sell my artwork on. And i learned something about Art Licensing. Would definitely recommend this course if you don't know how to get started with your art business and you need some plan.
displayname1562951
I find it very interesting for achieving creative goals.
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