Projeto do curso

Inland Waterways Association (UK)

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Inland Waterways Association (UK) 1

Founded in 1946, The Inland Waterways Association is a charity working to protect and restore the UK's 6,500 miles of inland waterways.

Also known as the IWA, the association advocates for the waterways ~2000 listed structures & 5 UNESCO world heritage sites. Primarily a volunteer-run charity, it prides itself on representing millions of waterway users by creating dialogue in parliament and local governing bodies.

The IWA helps create community via its magazine WATERWAYS and the famous annual Canalway Cavalcade event in Little Venice, London.

Current IWA identity here: https://www.waterways.org.uk/

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The new identity places two equal weight lines in parallel. They denote how humanity and nature approach the channeling of water; one direct - the other, flexible.

In the negative space, a bridge silhouette serves as a testament to the historic structures of the network. At its most literal, the I + W form a simple identification of the association.

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Logomark architecture
Logomark architecture
Inspiration: Canal + Listed Structures + Navigable Rivers
Inspiration: Canal + Listed Structures + Navigable Rivers
Gear and apparel for the serious all-season boater
Gear and apparel for the serious all-season boater
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Enamel mug for the obligatory cup of tea while cruising
Enamel mug for the obligatory cup of tea while cruising
Tote bag: for when the boater needs to ramble along the towpath to the grocery store
Tote bag: for when the boater needs to ramble along the towpath to the grocery store
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Waterways Magazine: Redesigned masthead/cover showcases local artists' canal-related work.
Waterways Magazine: Redesigned masthead/cover showcases local artists' canal-related work.
The iconic chimneys of Narrowboats + Canalway Cavalcade boats decorated with bunting
The iconic chimneys of Narrowboats + Canalway Cavalcade boats decorated with bunting
Event design pays respect to the bunting and chimneys of narrowboats.
Event design pays respect to the bunting and chimneys of narrowboats.
Poster series: for marketing events and sold as lithographs to raise money for the charity.
Poster series: for marketing events and sold as lithographs to raise money for the charity.
Regents Canal, Little Venice, London + Pontcysyllte Aqueduct (UNESCO World Heritage Site).
Regents Canal, Little Venice, London + Pontcysyllte Aqueduct (UNESCO World Heritage Site).
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