Digital Marketing Strategy for Startups

The benefits of content marketing are clear:

• It provides solutions to client problems.
• It helps to build trust with clients.
• It increases brand awareness.
• It drives organic traffic through SEO.
• It generates more qualified leads.
• It builds the company’s reputation.
• It gives you something to share on social media.

1. Goals
No strategy makes sense without clear goals.
Business Objectives
What goals does the company want to achieve with the help of social media?
What business metrics are the benchmarks for the strategy’s success?

2. Strategy
The strategy is developed to achieve the goals.
People
Who do we want to talk with? What is there to know about them? About their
interests, their goals, their lives, their behavior, etc.

Content
What do we want to talk about? What are the topics and ideas? What is the
added value that we want to provide on the social web?
Platforms
Where do we want to talk with them? Which platforms are the best for the
people we want to reach and the content we want to talk about?

3. Setup
A strategy needs to be implemented and constantly tested and improved.
Monitoring, Analytics, Reporting
How can we listen to what people say about us and the topic relevant to us?
How do we measure what our strategy achieves? How do we gain insight and
improve our approach?
Internal Organization
Who is in charge of the strategy inside the company? What roles and teams
need to be designated? What processes need to be in place? Which vendors
need to be brought in?

Social media can be a surprisingly effective way to connect with potential clients and learn content idea. Share listings, reach younger buyers, and build connections with people inside and outside the industry. Monitor real estate conversations on Facebook, Twitter, and LinkedIn and then join in the debate. For Instagram and Pinterest, your content needs to be more image-centric.