Slurpee®

Slurpee® is one of the most iconic American brands, the frozen carbonated drink sold exclusively at 7-Eleven stores has been around since the 1950s. Leading the design team at Deutsch, we re-imagined the brand identity with a logo design refresh, respecting the equity and history of the brand, adding a new color palette inspired by rainbow colors, mixed with free-spirited language and bold attitude to express the new visual identity.