Introduction to SEM: Create Google Ads from Scratch
Course final project
A course by user995775 surname995775 , Digital Marketing Manager
Joined January 2019
Learn the basic principles of SEM to create and optimize paid campaigns
Joined January 2019
About the final project for: Introduction to SEM: Create Google Ads from Scratch
Introduction to SEM Marketing
“Dear student, we have reached the end of the SEM Marketing course: I hope you liked it and that you feel prepared to launch your first campaigns on Google. I look forward to receiving your project to give you valuable feedback to continue improving your results. I will try to answer as soon as possible, even if there may be times when it will take a little longer. I encourage you to actively participate in the forum and give advice to your colleagues: receiving different opinions is always enriching and will make us all grow. Goodbye! ”
Partial transcription of the video
“Final project Finally, we will review the contents we saw in the course. First I told you a little about me, about the trips I've made and of my main works. Then I showed you some of the references that I use in my day to day and that are my daily inspiration. Then we learned in depth what is meant by SEM And we also saw their main differences with SEO. I taught you the different cost models We saw throughout the course. In particular we focus on the CPC model. We also talk about how to create a structure of an SEM campaign using the tool that Google provides us, That tool is Google Ads. We...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to SEM: Create Google Ads from Scratch
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Category
Marketing & Business -
Areas
Digital Marketing, Growth Marketing, Mobile Marketing, SEM, Social Media
A course by user995775 surname995775
Francesco Orlandino is an expert in the field of e-commerce, as well as digital and brand marketing, with more than 10 years of experience. Born in Italy, he has lived in five countries between Europe and Latin America. After obtaining a double degree (Bocconi University in Milan and ESADE Business School in Barcelona), he began his career in marketing in 2009.
Over the years, he has worked as a digital and e-commerce marketing manager in global companies, managing multi-million dollar marketing budgets. Since 2013, he has worked as senior digital marketing manager for adidas, moving between the Netherlands, Panama, and Germany.
He collaborates with several universities as a lecturer on digital marketing topics, and is also a consultant for the Dom branding agency. He honed his skills by taking courses in digital marketing, mobile marketing and data driven marketing at Harvard Business School - Extension Education and Stanford Business School.
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