Introduction to SEM: Create Google Ads from Scratch

Francesco Orlandino is an expert in the field of e-commerce, as well as digital and brand marketing, with more than 10 years of experience. Born in Italy, he has lived in five countries between Europe and Latin America. After obtaining a double degree (Bocconi University in Milan and ESADE Business School in Barcelona), he began his career in marketing in 2009.

Over the years, he has worked as a digital and e-commerce marketing manager in global companies, managing multi-million dollar marketing budgets. Since 2013, he has worked as senior digital marketing manager for adidas, moving between the Netherlands, Panama, and Germany.

He collaborates with several universities as a lecturer on digital marketing topics, and is also a consultant for the Dom branding agency. He honed his skills by taking courses in digital marketing, mobile marketing and data driven marketing at Harvard Business School - Extension Education and Stanford Business School.