Introduction to Public Relations

Overview

“In this lesson, I will show you the structure of two different types of content, either for the press or for distribution through some other channel.”

In this video lesson user7851110 surname7851110 addresses the topic: Creating Press Content, which is part of the Domestika online course: Introduction to Public Relations. Learn to create a press release that positions your brand and resonates with media outlets by investing only your time and creativity.

Partial transcription of the video

“Create press content In this lesson we will start working with your final project, which is creating your content or press release. I will explain a little more about the structure and what should not be missing within it. I also remind you that not all content is the same, we have different, from press releases, press releases, media alerts, byline articles, slightly more informal items, but you will decide what is the best fit at that moment of communication for your brand, product or service. Now yes, let's start the assembly. In this case, for my project I will not make a formal press r...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Public Relations

• Level: Beginner
• 100% positive reviews (20)
• 773 students
• 4 units
• 13 lessons (1h 26m)
• 9 downloads

• Category

  Marketing & Business

• Areas

  Communication, Creative Consulting