Introduction to Public Relations
A course by user7851110 surname7851110 , Public Relations Specialist
Joined July 2021
Learn to create a press release that positions your brand and resonates with media outlets by investing only your time and creativity
Learn to create a press release that positions your brand and resonates with media outlets by investing only your time and creativity
Joined July 2021
Want to learn how public relations can boost your brand? In this online course, discover the power of PR alongside expert Raúl Martínez Tapia, who has created communication strategies for big-name companies like TikTok, Facebook, PayPal, Instagram, and Nest.
He introduces you to the major communication channels you need to know and teaches you to distinguish which are the best for your brand, as well as how to build a strategic relationship with key media outlets. Find out how to create engaging content to make you top of mind in the press and among your audience.
What will you learn in this online course?
13 lessons & 22 downloads
- 100% positive reviews (20)
- 773 students
- 13 lessons (1h 26m)
- 22 additional resources (9 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Write a press release that captivates your audience and grabs the media's attention.
Projects by course students
Who is this online course for?
Communication specialists, brand positioning professionals, entrepreneurs, and anyone interested in developing brand communication strategies.
Requirements and materials
No prior knowledge is necessary as this is an introductory course, but you do need access to a computer with Microsoft Word or G Suite, whichever you prefer.
Reviews
A course by user7851110 surname7851110
Raúl Martínez Tapia is a PR and brand positioning specialist with more than 10 years of experience in the industry, especially in the tech sector.
He helps businesses reach their goals through effective communication strategies. He's collaborated with leading international companies including TikTok, Facebook, PayPal, Instagram, and Nest.
Content
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U1
Introduction
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About Me
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Inspiration
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U2
Public Relations
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Public Relations
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Public Relations vs. Marketing
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Public Relations Strategy: Objectives
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U3
The Key: Relationship with the Media
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Current Landscape and Practices
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The Difference between Media
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Key Media for a Brand
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U4
The First Press Content
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The Public Relations Strategy
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Key Messages
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Creating Press Content
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Positioning of Lead Magnets
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Tracking and Monitoring
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FP
Final project
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Introduction to Public Relations
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
displayname15082209
PlusRaul Martinez Tapia's Introduction to Public Relations course is an excellent choice for beginners. Raul, as a specialist, offers clear and practical explanations that make it easy to understand the key concepts. The content is relevant and applicable, with useful examples for the real world. Highly recommended! ⭐⭐⭐⭐⭐
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displayname775507
Very good!
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displayname14056020
I needed to adapt some of the information to the specific type of my organization, but still learned many things. Especially as a beginner in PR there are many valuable insights.
displayname740545
Good course
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displayname1179876
A very interesting and instructive course about the Public Relations profession, which is made very enjoyable thanks to the professor's communication skills.
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