Creative Direction for Social Media Campaigns
Writing Up Your Idea
A course by user7803260 surname7803260 , Creative Director
Joined July 2021
Discover the fundamentals of social media advertising and learn to create powerful promotional campaigns from start to finish
Joined July 2021
About the video: Writing Up Your Idea
Overview
“I'll take you through a presentation template that will allow you to clearly communicate your ideas with your client. ”
In this video lesson user7803260 surname7803260 addresses the topic: Writing Up Your Idea, which is part of the Domestika online course: Creative Direction for Social Media Campaigns. Discover the fundamentals of social media advertising and learn to create powerful promotional campaigns from start to finish.
Partial transcription of the video
“ Writing Up Your Idea For this lesson, I'm going to take you through a presentation template that will allow you to communicate simply and clearly your ideas with your client. For this lesson, I'm going to start with a final output. Why? Because it's really important at this stage that you understand what you're going to create. You're not creating your final social campaign. In fact, you're creating a PowerPoint or keynote presentation that will sell your idea to your client. That means that you need to think about another audience, and that's your client. That's really important because ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction for Social Media Campaigns
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Digital Marketing, Marketing, Social Media, Storytelling
A course by user7803260 surname7803260
Rebecca Rowntree is a creative director based in London. Originally from Paris, she moved to London when she was 14 years old which gave her the freedom to study the subjects she was passionate about. She completed an A-Level in art and went on to specialize in graphic design, where she was introduced to the world of advertising. She later enrolled in an advertising course which kickstarted her career.
Since then, Rebecca has worked for numerous advertising agencies and is currently the creative director of one of the top 10 agencies in the world. She has collaborated with brands including Bodyform, Nike, Sainsbury’s, Uber, PlayStation, and Hasbro, creating everything from TV ads to short films. Her campaigns have been recognized around the world, earning numerous awards and helping to present brands and people in a positive way. She also hosts a podcast, This Way Up, where she interviews inspirational women about their leadership journeys.
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