Creative Direction for Social Media Campaigns
Research
A course by user7803260 surname7803260 , Creative Director
Joined July 2021
Discover the fundamentals of social media advertising and learn to create powerful promotional campaigns from start to finish
Joined July 2021
About the video: Research
Overview
“The research will be highly important for your creative development. I’ll be showing you what you can do to enhance your research to get to the best ideas.”
In this video lesson user7803260 surname7803260 addresses the topic: Research , which is part of the Domestika online course: Creative Direction for Social Media Campaigns. Discover the fundamentals of social media advertising and learn to create powerful promotional campaigns from start to finish.
Partial transcription of the video
“ Research In this lesson, I'll be showing you ways in which you can enhance your research to get to the best ideas. I mentioned in the last lesson how important the brief was. For this next session, research is just as important. If you worked in an advertising agency, you'd get different people to help you with that research, so the strategist planner might be doing that. Maybe there's the account director that can have direct questions to the client, and that's fine. But as a creative, it's also important that you do your own. Don't forget it's your responsibility to really understand th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Creative Direction for Social Media Campaigns
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Category
Marketing & Business -
Areas
Art Direction, Communication, Content Marketing, Digital Marketing, Marketing, Social Media, Storytelling
A course by user7803260 surname7803260
Rebecca Rowntree is a creative director based in London. Originally from Paris, she moved to London when she was 14 years old which gave her the freedom to study the subjects she was passionate about. She completed an A-Level in art and went on to specialize in graphic design, where she was introduced to the world of advertising. She later enrolled in an advertising course which kickstarted her career.
Since then, Rebecca has worked for numerous advertising agencies and is currently the creative director of one of the top 10 agencies in the world. She has collaborated with brands including Bodyform, Nike, Sainsbury’s, Uber, PlayStation, and Hasbro, creating everything from TV ads to short films. Her campaigns have been recognized around the world, earning numerous awards and helping to present brands and people in a positive way. She also hosts a podcast, This Way Up, where she interviews inspirational women about their leadership journeys.
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- 11 lessons (1h 22m)
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- Audio: English
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- Level: Beginner
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