Introduction to Digital Product Management
Discovery
A course by user29459 surname29459 , Product Managers
Joined March 2010
Learn how to become a product manager, and specialize in managing digital products using agile methods and long-term strategies for success
Joined March 2010
About the video: Discovery
Overview
“You need to know the problems well before creating solutions, and for that we will teach you how to use Product Discovery or Research. You will see different quantitative and qualitative Discovery techniques to collect all possible information and to be able to know first of all the market, business and trends as the benchmark of the competition, and workshops with stakeholders. We will talk about the trend matrix. In addition, to get to know the users, you will learn different Research techniques in which you will work together with the UX team. Finally, we will explain how to organize and map all the information in a War Room to later analyze the information with the Customer Journey Map and Opportunity Decision Tree, so you can get the relevant insights and market opportunity that you will focus on with your product.”
In this video lesson user29459 surname29459 addresses the topic: Discovery, which is part of the Domestika online course: Introduction to Digital Product Management. Learn how to become a product manager, and specialize in managing digital products using agile methods and long-term strategies for success.
Partial transcription of the video
“Discovery As a product manager, not finding the right problem to solve it can lead you to build a product that is wrong. For me, this has been the greatest learning that I have had as a product manager. That is why in this lesson we are going to see what the Discovery is. How are we going to identify problems and create solutions to solve them? Knowing the market, the business, the trends and our users. In the discovery phase, is where we are going to focus on finding the problems. If you remember the double diamond when you saw it with Maria, we are going to focus on finding the problem an...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Digital Product Management
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Category
Marketing & Business -
Areas
Creative Consulting, Design Management, Digital Design, Management & Productivity
A course by user29459 surname29459
Irene Prieto and María Granadino are product managers specializing in digital products, ranging from online stores to mobile apps.
Irene has more than seven years of experience as a product manager working with multidisciplinary teams and implementing agile methodologies in companies across several industries and countries, from start-ups to corporations, most notably, Idealista and Fintonic.
Marina has accumulated over 15 years' experience in digital product teams. She began in software engineering, and after many years as a front-end and back-end programmer, she decided to make the leap to product manager. She has worked with a variety of products and businesses, such as Iberdrola and Ikea.
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- 2,462 students
- 14 lessons (2h 28m)
- 43 additional resources (13 files)
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- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
