Introduction to Digital Product Management
Mission, vision and strategy
A course by user29459 surname29459 , Product Managers
Joined March 2010
Learn how to become a product manager, and specialize in managing digital products using agile methods and long-term strategies for success
Joined March 2010
About the video: Mission, vision and strategy
Overview
“You will see the mission, vision and strategy. The basis for the creation of digital products, since they will help you understand at all times why you do what you do and if you are on the right track. You will know the characteristics to create a good vision, what is the product strategy and how it is related to the vision, you will also see the strategies of the best-known companies. In addition, for the practical part you will learn a template that will make it easier for you to create your vision, and the Product Canvas tool for you to create your own strategy.”
In this video lesson user29459 surname29459 addresses the topic: Mission, vision and strategy, which is part of the Domestika online course: Introduction to Digital Product Management. Learn how to become a product manager, and specialize in managing digital products using agile methods and long-term strategies for success.
Partial transcription of the video
“Mission, vision and strategy In this lesson we will look at the vision, mission and strategy, three fundamental parts to create your digital product. When working on digital products, we must be clear about the reason for what we are doing, what is the ultimate reason for the product we are creating. For this, we have the vision. The vision serves to inspire everyone in the company and create a shared purpose. With vision, you can align all people towards a common goal. Could answer the question: "What change do you want to see in the world with your digital product?" I am going to tell you...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Digital Product Management
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Category
Marketing & Business -
Areas
Creative Consulting, Design Management, Digital Design, Management & Productivity
A course by user29459 surname29459
Irene Prieto and María Granadino are product managers specializing in digital products, ranging from online stores to mobile apps.
Irene has more than seven years of experience as a product manager working with multidisciplinary teams and implementing agile methodologies in companies across several industries and countries, from start-ups to corporations, most notably, Idealista and Fintonic.
Marina has accumulated over 15 years' experience in digital product teams. She began in software engineering, and after many years as a front-end and back-end programmer, she decided to make the leap to product manager. She has worked with a variety of products and businesses, such as Iberdrola and Ikea.
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