Content Marketing 101: Boost Your Business
Your Landscape
A course by user7312057 surname7312057 , Content Marketer and Strategist
Joined June 2021
Learn new strategies to connect with your target audience by creating engaging content that visually communicates your brand and grabs your customers' attention
Joined June 2021
About the video: Your Landscape
Overview
“Before you start creating your content, you need to understand what the competition is doing. In this lesson, we will look at your opportunity areas, find your voice, and start building your visual identity. ”
In this video lesson user7312057 surname7312057 addresses the topic: Your Landscape, which is part of the Domestika online course: Content Marketing 101: Boost Your Business. Learn new strategies to connect with your target audience by creating engaging content that visually communicates your brand and grabs your customers' attention.
Partial transcription of the video
“Your Landscape Now you know who your customer is, it's vital to think about the landscape. I'll be showing you how to find your competitors and identify their strengths, weaknesses, some opportunity areas that they might not be doing, and threats that they might pose to your business with their content It's called SWOT analysis. It can be a valuable tool when comes to creating content marketing strategy. I'll be creating a SWOT diagram using custom candle crafts on a free online tool called Miro, but you can use any platform, whether it's PowerPoint, Word or even just a pen and paper. Let's...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Content Marketing 101: Boost Your Business
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Category
Marketing & Business -
Areas
Advertising, Communication, Content Marketing, Digital Marketing, Social Media, Storytelling
A course by user7312057 surname7312057
Helena Pearce is a content marketer and strategist from London, England. After studying English Literature at Queen Mary University of London, she went on to work as a Junior Content Editor at Amazon. After five years of working her way up the ranks, she moved on to work for Samsung as Head of Content for Europe.
In her first year alone at Samsung, she drove a 34% uplift in visits to the Samsung website, attracting millions of users, and establishing the blog as the marketing channel. Fast-forward a few more years, and she is currently Senior Web Producer for Sony PlayStation. Throughout her career, she has garnered immense experience working with industry-leading brands.
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