Introduction to Service Design: Improve User Experience
Understand stakeholders
A course by user7317195 surname7317195 , Service Designer
Joined June 2021
Put your customers at the center of your business by designing a seamless service from start to finish with their needs in mind
Joined June 2021
About the video: Understand stakeholders
Overview
“You will learn to identify all the actors that interact in a service, and the types of value relationships they have with each other.”
In this video lesson user7317195 surname7317195 addresses the topic: Understand stakeholders, which is part of the Domestika online course: Introduction to Service Design: Improve User Experience. Put your customers at the center of your business by designing a seamless service from start to finish with their needs in mind.
Partial transcription of the video
“Understand stakeholders In this lesson you will identify all the actors that interact in a service, as well as the relationships they have with each other. When we design a service, We must not only think about the end user, but also in all the actors that participate in this service. Remember the example of the play. Without considering in our design employees, stakeholders or suppliers, we may be missing some important piece that we should consider when improving the service. For this we will use the stakeholder map tool. This tool allows us to visualize to all the actors or entities that...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Service Design: Improve User Experience
-
Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Digital Design, Interactive Design, Marketing
A course by user7317195 surname7317195
Gabriela Salinas is a service designer with more than 10 years of experience leading teams and spearheading strategic projects in areas as varied as the finance, insurance, beauty, beverage, education, and social innovation industries. She co-founded Service Design México, an institution specialized in service design training, overseeing the organization as the director for four years. She also co-founded Frontstage Conference, the first service design conference in Mexico.
Previously, she worked as a design director at the brokerage firm GBM and a service designer at BBVA and Idea Couture. She is currently a collaborator at the Service Design Network, having served as a member of the organizing committee for the 2020 and 2021 Service Design Global Conference and a co-founder of the SDN MTY Chapter. She also forms part of the technical council for the graduate program in strategic design at IBERO.
- 99% positive reviews (77)
- 2,425 students
- 13 lessons (1h 15m)
- 18 additional resources (7 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
