Introduction to Service Design: Improve User Experience
Key concepts of service design
A course by user7317195 surname7317195 , Service Designer
Joined June 2021
Put your customers at the center of your business by designing a seamless service from start to finish with their needs in mind
Joined June 2021
About the video: Key concepts of service design
Overview
“You will learn what the principles and ways of thinking are when designing a service, as well as the key concepts that you have to take into account in all your projects.”
In this video lesson user7317195 surname7317195 addresses the topic: Key concepts of service design, which is part of the Domestika online course: Introduction to Service Design: Improve User Experience. Put your customers at the center of your business by designing a seamless service from start to finish with their needs in mind.
Partial transcription of the video
“Key Concepts of Service Design In this lesson you will learn some principles and ways of thinking when designing services, as well as some key concepts. The most important framework of thought that service design introduces is to see all its elements arranged in two parts: the front stage and the back stage. In the front stage are all the processes and elements visible to the client. This is everything the customer can interact with. The back stage is everything that happens invisibly to the client. Think of it like a service is a play. In front of the curtain we see many elements, such as ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Service Design: Improve User Experience
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Category
Design, Marketing & Business -
Areas
Branding & Identity, Creative Consulting, Design Management, Digital Design, Interactive Design, Marketing
A course by user7317195 surname7317195
Gabriela Salinas is a service designer with more than 10 years of experience leading teams and spearheading strategic projects in areas as varied as the finance, insurance, beauty, beverage, education, and social innovation industries. She co-founded Service Design México, an institution specialized in service design training, overseeing the organization as the director for four years. She also co-founded Frontstage Conference, the first service design conference in Mexico.
Previously, she worked as a design director at the brokerage firm GBM and a service designer at BBVA and Idea Couture. She is currently a collaborator at the Service Design Network, having served as a member of the organizing committee for the 2020 and 2021 Service Design Global Conference and a co-founder of the SDN MTY Chapter. She also forms part of the technical council for the graduate program in strategic design at IBERO.
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