My project for course: Professional Photography for Instagram

I am a visual artist and illustrator. I create products illustrated with my drawings and
I’m passionate about cute and cozy life. My brand mix a hint of modern lines with some vintage vibes. The designs are romantic, funny and a bit quirky.

This project brings together my new photography style, brand colours and brand illustration.

The mood board includes images from other accounts I admire. I put those together with my logo, and defined a colour palette for the brand. It includes 3 neutrals (black, gray and sand) and 3 accent colours (tan, olive green and light blue).

Modern lines are represented by the use of a sans serif font (Futura) as well as the use of lots of white empty spaces. The vintage vibes comes from the floral patterns, historical references and cozy textures.

For Instagram and the website, the photos will show products and lifestyle shots. Those will be combined with brand illustrations and other graphics.

For Instagram Stories, text and animations will be added to photos and illustrations, creating more dynamic content.