Coast Surf + Moto

Coast Surf + Moto is a thriving coffee and lifestyle destination situated in Dorset, England.

Stocking a wide variety of high end clothing brands, motorcycles and surf boards. The goal was to inject some life and add fresh illustration into the current brand identity, which also allows the business to sit more inline with brands held in store.

We focussed on promoting a relaxed atmosphere, allowing customers to interact with Coast Surf + Moto on a more personal basis.

Deliverables included apparel kit, packaging design and promotional video.

It was important to not over complicate the concept. Combining surfing, hospitality, moto and lifestyle in a way that is simple, accessible still with commercial intent.

The use of animals made it easy to portray a relaxed and easy going vibe. We wanted to encourage their customers to interact with the artwork in a variety of ways including social media, in store and apparel.