Brand naming: Lineate

When a big, well-known brand steals your company's name

Heirloom rebranded Thumbtack Technology with a new name—Lineate—and visual identity system.

"Thanks for the wonderful work. … I am so over the moon and happy with what you've provided. … We are all very happy with our new brand and … get a great response from customers old and new on the name and ID work you did for us."
—Elizabeth Gallagher, CRO of Lineate

Read the full case study here: Lineate case study by Heirloom.