Hi @kriss_
Thanks for sharing your final project!
We are going to give you some suggestions that we hope will be useful for your portfolio:
- Auxiliary graphics: You have a wide variety of auxiliary graphics that you have developed (donut illustrations, role traces, patterns and typographic stamps) but when implementing them in your application pieces, we only see the roles and donut circles). The combination of both in the same piece is very noisy. We recommend using the individual roles icon and trying other background styles.
- Color palette: In this case we consider that the color selection is too wide (8 colors) and when applying it to the brand it is confusing and loses coherence. We recommend reducing the palette to 4 or 5 shades.
- Typography: As with color, we noticed a confusing typographic use. We recommend that you select one of your two hierarchies (we would choose the one on the left, but with only 1 script option) AND that all your stamps adapt to that hierarchy). Using only a script font will make the brand much more homogeneous.
- Collateral pieces: At the moment they look a bit saturated. Remember that you do not have to repeat the logo in all the pieces and remember the tips to create realistic mockups. We recommend presenting them with colored backgrounds and as individual pieces with air around them.
We hope these comments help you.
Good luck in your project and congratulations for all your effort!
1 commento
displayname1401107
Insegnante PlusHi @kriss_
Thanks for sharing your final project!
We are going to give you some suggestions that we hope will be useful for your portfolio:
- Auxiliary graphics: You have a wide variety of auxiliary graphics that you have developed (donut illustrations, role traces, patterns and typographic stamps) but when implementing them in your application pieces, we only see the roles and donut circles). The combination of both in the same piece is very noisy. We recommend using the individual roles icon and trying other background styles.
- Color palette: In this case we consider that the color selection is too wide (8 colors) and when applying it to the brand it is confusing and loses coherence. We recommend reducing the palette to 4 or 5 shades.
- Typography: As with color, we noticed a confusing typographic use. We recommend that you select one of your two hierarchies (we would choose the one on the left, but with only 1 script option) AND that all your stamps adapt to that hierarchy). Using only a script font will make the brand much more homogeneous.
- Collateral pieces: At the moment they look a bit saturated. Remember that you do not have to repeat the logo in all the pieces and remember the tips to create realistic mockups. We recommend presenting them with colored backgrounds and as individual pieces with air around them.
We hope these comments help you.
Good luck in your project and congratulations for all your effort!
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