First of all, congratulations on undertaking this business adventure, which I hope will bring you a lot of professional success and a lot of personal satisfaction.
That said, and strictly speaking of the name you have decided, I would tell you that it is a reflection of literal thinking and not lateral thinking, which as you well know is the basis of creativity.
If the concept to be communicated by the name is "creativity", I think that a creative way of suggesting it would have to be found precisely (either by its meaning or by its morphology). For an advertising agency to adopt the name Creativa is like a bank to adopt the name Financial. Too obvious and obvious. And, of course, not registrable, which in my opinion is a very important impediment that causes names like this to be discarded in real projects.
A big hug from Barcelona.
@ignasifontvila thank you very much for your contribution and if I take it into consideration, although in the end the partners define ourselves for it, I wanted something more abstract but hey, I still take a lot of your information for product names, and we are currently working on a process of creating pets for brands is somewhat complicated but your course is helping me a lot to see the panorama in a different way, thank you very much and a hug.
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displayname355440
Insegnante PlusFirst of all, congratulations on undertaking this business adventure, which I hope will bring you a lot of professional success and a lot of personal satisfaction.
That said, and strictly speaking of the name you have decided, I would tell you that it is a reflection of literal thinking and not lateral thinking, which as you well know is the basis of creativity.
If the concept to be communicated by the name is "creativity", I think that a creative way of suggesting it would have to be found precisely (either by its meaning or by its morphology). For an advertising agency to adopt the name Creativa is like a bank to adopt the name Financial. Too obvious and obvious. And, of course, not registrable, which in my opinion is a very important impediment that causes names like this to be discarded in real projects.
A big hug from Barcelona.
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displayname687946
@ignasifontvila thank you very much for your contribution and if I take it into consideration, although in the end the partners define ourselves for it, I wanted something more abstract but hey, I still take a lot of your information for product names, and we are currently working on a process of creating pets for brands is somewhat complicated but your course is helping me a lot to see the panorama in a different way, thank you very much and a hug.
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