Artist's page - Ink drawings and fantasy maps

My boyfriend is an artist and he wanted to refresh his Instagram account bcs he didn´t post anything in a while. When he was starting maybe 5 years ago, he had a lot of engagement, but he didn´t enjoy posting or taking photos of his artworks, so it slowly died out. When he said I should take over, we decided to bring a little colour into his brand and also agreed on the content pillars (Portraits, Nature, Architecture and Fantasy) and added the stories highlight categories. Since before he wasn´t really writing any captions, I started to try out if the audience will react if I try to start a conversation on some topics. I also made a hashtag bank in these four areas and we are slowly trying and tracking which hashtags work for us. The plan for the near future is to try out reels which are apparently quite a success in the artistic IG world. His atworks usually take daaaays to finish, I´m thinking maybe the reels will just be something like details of small areas of the art piece.