I wish... NSPCC: My project in Contemporary Brand Identity: Using Verbal and Visual Branding course

Over the years I've probably done more Youth work than Design work - so this was my attempt at bringing those two things together.

I wanted to create a campaign that had impact and felt disruptive. The visuals work as a sucker punch to the content and language - leading the viewer in softly with bright colours, smiling faces and playful typography. Only to be confronted with the grim reality these Kids are facing everyday.

Visually, I was referencing the Tribeca Film Festival Identity, with it's repeated lettering and sense of energy. I also looked at the original Batman TV programme from the 1960's, with it's bold use of on-screen typography - Blam! Boff! Bam!

The tone and language was inspired by Johnson Banks work for Unicef and Yours Cambridge.

I repeated 'I wish' three times, as I like the way it read - like the Kid was really trying to make it happen, as an affirmation, with closed eyes and hands held together...

P.s Great course! 100% recommend.