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My project in Developing a Creative Concept for Branding Projects course (FFS)

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My project in Developing a Creative Concept for Branding Projects course (FFS) 0

For my final project I decided to use the original example of a Saké bar.

The brand essence is rebellious, bold and minimalistic targeting an age demographic of urban 20-35 year olds. So I went with the name "for fck sake."

I started with a minimalistic logo design and kept all the typography clean and limited. There are three logo variations: primary, secondary and a brand mark.

I then created a graphic pattern inspired from drawings by flash tattoos. To keep the bold essence of the project, I only used two primary colours.

Really happy with how it turned out, awesome course highly recommend. :)

The logo designs
The logo designs
the graphic illustrations to give the brand a more creative aesthetic
the graphic illustrations to give the brand a more creative aesthetic
menu design
menu design
square business cards
square business cards
coaster designs
coaster designs
Saké cups
Saké cups
chopsticks
chopsticks
To-go container
To-go container
T-shirt design
T-shirt design
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