Santander website
by user4982330 surname4982330 @permalink4982330
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About the project
I designed content for a website page showcasing Santander's mobile and online payment solutions for businesses. Our challenge was to help our business customers understand the benefits we can offer them at a moment when digital banking is more important than ever.
How I helped to solve the problem
- Based on user research, we identified four different use cases for Santander's Business solutions, which we explored in our copy.
Recommendations
Working with different teams — such as product, marketing, and legal — can be overwhelming and it's easy to end up with too much information. In order to design a clear, concise, and useful landing page that would meet user needs, I recommended the following:
- Keep text short and use white space to guarantee readability.
- Use everyday words instead of banking jargon, whenever possible.
- Make it sound friendly with active voice, contractions, and other plain language best practices.
- Write descriptive calls to action and keep in mind other accessibility guidelines.
1 comment
displayname12123031
Designing content to showcase Santander’s mobile and online payment solutions is such a timely and essential project! With the rise of digital banking, it's crucial for businesses to understand how these tools can streamline their operations and enhance customer experience. Your work is helping bridge that gap, making it easier for business owners to see the tangible benefits of going digital. Speaking of innovative payment solutions, if you're looking to take things a step further, consider integrating cryptocurrency payments into your offerings. https://paysaxas.com/cryptocurrencies/ provides cutting-edge solutions that can give businesses a competitive edge in this rapidly evolving digital landscape. It’s definitely worth exploring as you continue to help businesses navigate the digital world!
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