Visual Storytelling for Your Personal Brand on Instagram
A course by user1004014 surname1004014 , Photographer and Designer
Joined January 2019
Develop a visual strategy to create an engaging and relatable narrative
Develop a visual strategy to create an engaging and relatable narrative
Joined January 2019
The best Instagram accounts are backed by a solid visual strategy and a clearly defined editorial line. Selfies, photos of food, and disorganized content without rhyme or reason are a thing of the past. Now, the profiles with the most followers are those that tell captivating stories with a personal touch and a bit of strategy. Photographer, designer, and stylist Marioly Vázquez, the creative mind behind Maria Marie, has spent more than seven years creating content for her personal account and for brands like Dyson, Oral-B, Ford, Unilever, Deliveroo, and Swatch, among others, relying on an effective holistic approach.
In this course, join Marioly as she teaches you how to get the most out of the tools Instagram offers, using branding techniques and a visual strategy to develop an engaging narrative your audience can connect with.
What will you learn in this online course?
17 lessons & 16 downloads
- 96% positive reviews (734)
- 18,032 students
- 17 lessons (2h 16m)
- 16 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Find your own personal style and come up with a visual strategy to post a series of nine photos that tell a meaningful and engaging story capable of captivating your audience.
Projects by course students
Who is this online course for?
All creative, up-and-coming entrepreneurs who want to show the world who they are and what they do, either for their own personal brand or a business.
Requirements and materials
You need basic knowledge of photography and a familiarity with Instagram. As for materials, you need a smartphone with access to Wi-Fi or mobile data to download apps.
Reviews
A course by user1004014 surname1004014
Marioly Vázquez is a Mexican photographer and stylist currently based in London. After obtaining a degree in art management, she has spent more than seven years creating original content. Her greatest passion is coming up with creative concepts and bringing them to fruition as tangible designs and works of art. This interest compelled her to diversify her talents by stepping into the world of graphic design.
She currently spearheads campaigns and creates content with a holistic approach for a variety of renowned clients, including Dyson, Oral-B, Ford, Unilever, Deliveroo, Air Wick, Swatch, and Ted Baker, among others, dabbling in brand styling, set design, still-life and lifestyle photography, stop-motion video, and visual communication.
Content
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U1
Introduction
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Presentation
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Influences
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What will we do in the course?
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U2
How to use IG tools to tell stories
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What is the Visual Storytelling? And why is IG one of the best channels to do it?
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Types of GI content
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Optimization of your profile in IG
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U3
First steps
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Set of 5
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Find our style 1
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Find our style 2
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Plan and Materials
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U4
Creating Content
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Creating the content of your story: Photographs
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Creating the content of your story: Videos
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Edit and filters
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Captions and hashtags
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What to post, where to post and when to post
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U5
Final Recommendations
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How to exponentiate your content
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Top Mistakes and how to avoid them
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FP
Final project
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Storytelling for Instagram
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
displayname12478504
Perfect course, it was really what I expected.
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displayname15012121
Very interesting and useful!
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displayname14841450
The course is perfect, well explained and many useful recommendations
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displayname12993011
It is very useful to start and give meaning and uniformity to your Instagram, it helps make decisions and provides very clear aesthetic criteria for everyone who can personalize their IG. It is a course that I think can be used a lot by people who travel, photographers and lifestyle In general
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displayname6292944
Pretty, some ideas for inspiration…
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