Introduction to Visual Anthropology
Visual anthropology as a sensory experience
A course by user8703238 surname8703238 , Visual Anthropologist
Joined September 2021
Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world
Joined September 2021
About the video: Visual anthropology as a sensory experience
Overview
“In this class I'm going to talk about vision. More than photos and videos, visual anthropology is related to one of our senses, sight. The way we see the world profoundly influences our research process.”
In this video lesson user8703238 surname8703238 addresses the topic: Visual anthropology as a sensory experience, which is part of the Domestika online course: Introduction to Visual Anthropology. Learn to use field work and images to interpret behaviors, understand others, and get a better sense of the world.
Partial transcription of the video
“Visual anthropology as a sensory experience In this class, we will talk about the central meaning of visual anthropology, which is the vision. Much more than photos, videos and objects, visual anthropology is a way to experience the world through our eyes. When we talk about visual anthropology, forget all this universe of equipment and images. Visual anthropology takes place before our eyes. Although it seems somewhat intuitive, the way we see it is not related to a physiological experience. To see, it is not enough to open your eyes and look around. The vision is shaped by cultural aspect...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Visual Anthropology
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Creative Consulting, Marketing
A course by user8703238 surname8703238
The Brazilian visual anthropologist Franklin Lopes holds a degree in business administration from Fundação Getúlio Vargas and a master's degree in visual anthropology from Goldsmiths, in the United Kingdom. He specializes in multisensory research methods and studies the behavior of different social groups from the material universe.
His investigations help from companies to understand consumption patterns to professionals to leverage their creativity. He has worked with clients such as Itaú Cultural, Natura, Unilever, Coty, UNICEF, Reserva, among others. Additionally, Franklin is a founding partner and director of research at Zodíaco Cultural Strategy.
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