Visual Identity Design for Hospitality
A course by user8527620 surname8527620 , Graphic Design Duo
Joined September 2021
Learn how to create a comprehensive visual identity for any hospitality establishment, from logo and typography to a full site map
Learn how to create a comprehensive visual identity for any hospitality establishment, from logo and typography to a full site map
Joined September 2021
A visual identity can make or break a restaurant or hotel. Chloé and Nolwenn are graphic designers and branding experts. Their work is all about experimenting with illustration, typography, and different formats to build original visual identities that convey the values of their clients while perfectly reaching the target audience.
In this online course, discover the main stages involved in designing a visual identity for a hospitality venue. Learn how to establish a connection with its clientele, owners, and history to bring unique visual elements to life in print form or online. Get ready to generate success with eye-catching visual identities!
What will you learn in this online course?
16 lessons & 17 downloads
- 100% positive reviews (15)
- 429 students
- 16 lessons (2h 58m)
- 17 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: French
- French · Spanish · English · Portuguese · German · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a visual identity for a hospitality venue across a selection of formats.
Who is this online course for?
This course is for anyone interested in understanding and designing visual identities.
Requirements and materials
You don't need any specialist experience to take this course. However, some typography and color matching knowledge would be helpful.
As for materials, you need Adobe Creative Cloud or Suite (Illustrator, Indesign, and Photoshop), a light tablet, a printer, a scanner, and basic drawing materials.
Reviews
A course by user8527620 surname8527620
Based in Paris, Fakepaper is an independent graphic design studio founded in 2011 by Chloé Desvenain, with Nolwenn Allarousse joining the ranks in March 2018. Fakepaper works in the fields of music, fashion, art, and culture in the broadest sense, with a focus on striking, artistic aesthetics brimming with color.
With a vast network of collaborators boasting all kinds of expertise, they strive to develop a singular and cooperative relationship with each and every project backer.
Content
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U1
Introduction
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Presentation
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Our sources of inspiration
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U2
First steps to create a place identity
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How to create a place identity
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Meet the client: the brief
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The client's mood board
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The Fakepaper mood board
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U3
Concept development
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Iconographic research and documentation
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Create a bank of illustrations
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Vectorization of illustrations in Illustrator
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Typography and composition of visuals
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Deployment of identity: the logotype
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The use of mock-ups
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U4
Identity application
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The first digital media: the landing page
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The complete site: the plans of the rooms
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The first print media 1
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The first print media 2
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FP
Final project
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Visual Identity Design for Hospitality
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What to expect from a Domestika course
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Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
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FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
displayname963649
Excellent course. Top notch.
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displayname967596
Excellent course, full of fresh proposals
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displayname1418086
Excellent !
displayname8885611
Great course! I learned a lot of tips, the pace is good, the style is fresh. I loved that they incorporated the process of designing a web page. The links to the websites as additional resources really inspired me.
displayname4956770
Very nice approach and useful tips, thanks!