Branded Content Strategies: From Design to Execution
A course by user194349 surname194349 , Brand and Content Strategist
Joined April 2015
Learn how to identify a company’s voice and translate it into content maps for podcasts, social media, and other interactive platforms
Learn how to identify a company’s voice and translate it into content maps for podcasts, social media, and other interactive platforms
Joined April 2015
Branded content is more than just a tool for online positioning and bolstering communication channels, it's the driving force behind developing a brand's personality. Fernando de Córdoba, brand and content strategist who has worked with major companies like Coca-Cola, ING, Santander, and Endesa, teaches you how to connect with your audience through branded content.
In this online course, learn to design and execute a content strategy from scratch. Find a brand's true voice and translate its vision into a brand content strategy that aligns with its values. Ready to create content that never fails?
What will you learn in this online course?
15 lessons & 31 downloads
- 100% positive reviews (36)
- 987 students
- 15 lessons (2h 1m)
- 31 additional resources (18 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Create a content map for a brand of your choice.
Who is this online course for?
Brand planners and strategists, community managers, copywriters, and anyone who wants to get started in the world of content strategy and planning. This course is also great for entrepreneurs interested in enhancing the content for their brand.
Requirements and materials
No previous knowledge is needed to take this course, just a good dose of curiosity.
The only materials you need are a computer with internet access and a presentation program like Keynote, PowerPoint, or Google Slides.
Reviews
A course by user194349 surname194349
Fernando de Córdoba has a passion for quality content. After years of working in agencies developing branding and content strategies for major companies like Coca-Cola, ING, Santander, Endesa, and Philips, he now offers his expertise as a freelance strategist.
He has taught classes at the Instituto Tramontana, KSchool, and the University of Alicante. He is also the author of Los secretos de las marcas: una guía de branding para gente que no sabe qué es el branding and collaborates with Radio Nacional on the program El Curiosólogo.
Content
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U1
Introduction
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About Me
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Influences
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U2
Brands and Content Strategy
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Content Strategy
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Branded Content Story
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What Is a Brand?
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U3
Development of the Content Strategy
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Briefing and Research
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Thinking about the Strategy
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Sorting the Conversation Territories
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Content Platforms
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U4
Implementation of the Content Strategy
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Content Formats 1
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Content Formats 2
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Organization
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Evergreen, Updating and Recycling
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Measurement, Objectives and KPIs
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The Team
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FP
Final project
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Branded Content Strategies: From Design to Execution
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
displayname1617773
Very good course, it helped me a lot for my work. Now I can produce unlimited content. 100% recommended course.
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displayname1730617
Spectacular course, it gave me many practical tools for content management.
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displayname14406257
Great course. I learn a lot
displayname1530454
Excellent course, highly recommended.
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displayname1481056
It enchants me! Super empathetic professor.
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