Conceptual Thinking for Advertising Campaigns
Rules and Brief 2
A course by user7616689 surname7616689 , Copywriter
Joined June 2021
Develop a powerful campaign from start to finish by learning how to think strategically and write captivating copy
About the video: Rules and Brief 2
Overview
“To provide good advertisements, brands must try to stay on top of what is happening in the world. Showing wit can be good, but you should always be careful with what you say and how you frame it. After looking at some examples of copywriting mistakes, we'll move on to talking about tone of voice and see why it's important that a brand should define one early on.”
In this video lesson user7616689 surname7616689 addresses the topic: Rules and Brief 2, which is part of the Domestika online course: Conceptual Thinking for Advertising Campaigns. Develop a powerful campaign from start to finish by learning how to think strategically and write captivating copy.
Partial transcription of the video
“Rules and Brief Now, let's cover cultural awareness and the importance of knowing what's going on in the world. Often, brands have to be on top of what their audience is going through in their daily lives, the things they're talking about online and in other aspects of their lives. It's very important for you as a creative to have a clear understanding of what people are talking about and what's happening in the world. You may have a favorite news site that you visit every day. There's Twitter and social media. It's very important to stay up-to-date with the cultural nuances of the day. Oft...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Conceptual Thinking for Advertising Campaigns
-
Category
Marketing & Business -
Areas
Advertising, Communication, Content Writing, Copywriting, Creativity, Marketing
A course by user7616689 surname7616689
Keenon Daniels is a South African copywriter and conceptual thinker based in Sweden. As a child, he always enjoyed watching creative adverts on TV and went on to study copywriting at the AAA School of Advertising in Capetown. After graduating, he worked as an intern at one of South Africa's leading agencies at the time, The Jupiter Drawing Room. There he had the opportunity to work on real-world projects, one of which he won an award for.
Since then, Keenon has won multiple other creative awards, been a judge for the D&AD Awards, and worked in both local and global advertising agencies across two different continents. He currently works as part of an in-house creative team in a tech company. Throughout his career, he’s collaborated with well-known brands including Kia Motors, J&B Whiskey, Hyundai, adidas, Listerine, Schick razors, and more, helping them to communicate creative solutions that improve people’s daily lives.
- 100% positive reviews (65)
- 2,346 students
- 15 lessons (2h 54m)
- 29 additional resources (16 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
