Social Media Strategy: Connect with Your Followers
A course by user6568825 surname6568825 , Marketing Executive
Joined April 2021
Discover the dynamics of social media engagement to create memorable content and build a strong relationship with your community
Discover the dynamics of social media engagement to create memorable content and build a strong relationship with your community
Joined April 2021
Creating engagement is essential in the digital world, as social media content can define the success of a company. Marketing Executive, David Cuen, has learned how to get into the minds of audiences and apply his knowledge of marketing and strategy to connect people with brands. His expertise has seen him work for BBC, Instagram and Booking.com
In this course, he teaches you about the value of engagement, the fundamental principles of communicating with followers through social channels, and how to make your product and online persona stand out.
What will you learn in this online course?
15 lessons & 27 downloads
- 98% positive reviews (53)
- 1,896 students
- 15 lessons (2h 55m)
- 27 additional resources (11 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
What is this course's project?
Design and create a specific piece of content for a campaign to increase social media engagement.
Who is this online course for?
This course is for anyone interested in learning how to put together an effective strategy for creative social media content.
Requirements and materials
Basic knowledge of social media platforms, image editing, word processor, and spreadsheet tools are necessary.
Reviews
A course by user6568825 surname6568825
David Cuen is a marketing executive from Mexico who has lived and worked around the world. He now resides in Amsterdam and works as Director of Content Communities at Booking.com. He believes the deep sense of curiosity and interest in theater he has had since childhood has fuelled his passion for creative communication and storytelling.
His vision and knowledge has led him to carve out a successful career in digital content creation, brand building and social media strategy for various companies including BBC and Instagram.
Content
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U1
Introduction
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About Me
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Influences
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U2
Engagement
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What Is Engagement?
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How I Have Approached Engagement in the Past
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U3
Framework: Principles to Successfully Engage Your Audience
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General View
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Shared Interest
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Motivation
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Social Currency
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U4
Sticky Content
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What Makes Content Sticky? 1
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What Makes Content Sticky? 2
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Rules: Right Side of the Brain
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Rules: Left Side of the Brain
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U5
User-Generated Content (UGC)
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Why Do You Need Content Communities?
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Examples of Successful Use of UGC
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Engagement and UGC, a Practical Guide
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FP
Final project
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Social Media Strategy: Connect with Your Followers
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What to expect from a Domestika course
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Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
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Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
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Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
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Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
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Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
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Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
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Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
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Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
displayname5252779
It is a very inspirational and well-paced course, however, I found it a bit basic and I gained little new things.
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displayname3071869
Good for the beginners
displayname3900945
It is a very well-documented course, it explains clearly and precisely the importance of how to connect with the community on digital channels, recommends both books and the best way to create a clear strategy that allows improving the digital management of accounts with followers. It is very enriching.
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displayname11051651
PlusGreat course, easy to follow!
displayname2970016
Good course with lots of practical exemples!