Blogging 101: Tone, Branding, and Strategy
A course by user4620611 surname4620611 , Copywriter, Digital Marketing Specialist, and Interior Stylist
Joined November 2020
Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion
Unleash your voice to the world by creating a compelling blog and learning about branding, content, and promotion
Joined November 2020
When you have a great message to share with the world, you need a powerful strategy for it to have a far reach. Award-winning blogger and digital marketing specialist Emma Jane Palin is here to teach you how to effectively create a blog and grow your audience.
Learn all there is to know about defining your niche, designing your blog, and amplifying your brand’s voice. Emma walks you through the process of setting up your blog and creating a strong visual identity that helps your website stand out.
What will you learn in this online course?
19 lessons & 24 downloads
- 95% positive reviews (234)
- 7,436 students
- 19 lessons (3h 29m)
- 24 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Recommended software for this course
WordPressWhat is this course's project?
Create a compelling blog by defining your tone, branding, and strategy before publishing your first post
Projects by course students
Who is this online course for?
This course is suitable for freelancers, business owners, and creators who want to create an efficient blog, or for those who want to increase traffic to their websites.
Requirements and materials
For this course, you will need a computer with access to the internet, a pen, paper, and a camera or phone.
No previous experience is necessary.
Reviews
A course by user4620611 surname4620611
Despite wanting to be a veterinarian her entire life, Emma Jane Palin found herself studying Graphic Design and Illustration at the University of East London after realizing veterinary science wasn’t for her. After university, she was able to enjoy the best of both worlds when she landed a job working at ZSL London Zoo.
After creating a blog purely as a hobby for design and illustration, Emma Jane Palin unknowingly opened the door that would lead to her career. Emma left her job at a digital communications agency and became a freelance content creator. She has worked on campaigns with brands like Apple, John Lewis, IKEA, Aperol Spritz, and Sonos, among others.
Content
-
U1
Introduction
-
About Me
-
Influences
-
What We Will Do in This Course?
-
-
U2
The Basics of Blogging
-
What Is a Blog and Why Is It Important?
-
How to Find Your Niche in the Blogging World
-
A More Detailed Look at Domain Authority, SEO and Keywords
-
How to Choose the Right Platform
-
Creating a Visual Identity and Planning Your Blog Layout
-
-
U3
Creating a Blog That Stands Out
-
An Introduction to Showit and Wordpress
-
Building the Blog Tutorial
-
Finding Your Writing Style and Copywriting Tips 1
-
Finding Your Writing Style and Copywriting Tips 2
-
The Importance of Good Photography
-
Creating an Editorial Calendar
-
-
U4
Promoting Your Blog
-
Using Social Media to Promote Your Blog
-
Creating a Newsletter
-
How to Manage Your Own PR
-
Building a Community around Your Blog
-
How to Monitor Performance and Build on Your Brand
-
-
FP
Final project
-
Blogging 101: Tone, Branding, and Strategy
-
What to expect from a Domestika course
-
Learn at your own pace
Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.
-
Learn from the best professionals
Learn valuable methods and techniques explained by top experts in the creative sector.
-
Meet expert teachers
Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.
-
Certificates
PlusIf you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.
-
Get front-row seats
Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.
-
Share knowledge and ideas
Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.
-
Connect with a global creative community
The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.
-
Watch professionally produced courses
Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.
FAQs
Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.
All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.
The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.
You can redeem the course you received by accessing the redeeming page and entering your gift code.
WordPress
displayname9910690
Interesting course but I think it is more aimed at giving a "boost" to a blog that already exists rather than starting with the idea from scratch, as some topics are not very in-depth. For example, Emma focuses on topics such as analytics and the analysis of other blogs, but on how to find your niche it would have been interesting if she had gone into more depth. So I would recommend fewer topics, but better covered.
View translation
Hide translation
displayname13957459
I don't recommend it for people looking to create a blog from scratch, it throws away too much information and doesn't go into detail step by step on how to create it. I recommend it for people who already have a blog or are looking to improve it, it provides a lot of good tools. It didn't work for me.
View translation
Hide translation
displayname1552052
This course is the perfect course if you want to start writing a blog. Emma is very passionate and inspiring. Really recommend it
displayname14872750
A very interesting course to learn the basics of blogging. As a former community manager and content creator, I had already acquired most of the knowledge, but this training helped me structure my ideas and establish a solid foundation for creating my own blog.
View translation
Hide translation
displayname12596535
PlusThis is a very interesting and informative course on how to start a blog. I found it also useful for the small business website I have been working on. Very creative and encouraging!