Digital Branding: Develop Your Online Visual Identity
Digital Context
A course by user3674156 surname3674156 , Graphic Designer
Joined July 2020
Build an exemplary brand in the digital ecosystem and grow your business
Joined July 2020
About the video: Digital Context
Overview
“In this lesson you will begin to develop your project, I already have mine, what is yours? Behind a great brand there is always an idea that responds to an emotion, I will teach you how to define digital experiences. ”
In this video lesson user3674156 surname3674156 addresses the topic: Digital Context, which is part of the Domestika online course: Digital Branding: Develop Your Online Visual Identity . Build an exemplary brand in the digital ecosystem and grow your business.
Partial transcription of the video
“Digital context Welcome to the digital context. During this lesson, we will talk about digital experiences and how digital experiences guide the buying process of our users. We are going to define what digital experiences are good for our brand and additionally, we will implement actions on them. We will start by talking about drivers. Use drivers to take audiences to visit destinations where we are going to give you an experience that they will lead them to consume or believe in something. What are these destinations? A website, a mobile application, a community, a social medium, a landing...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Digital Branding: Develop Your Online Visual Identity
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Category
Marketing & Business -
Areas
Brand Strategy, Branding & Identity, Communication, Creative Consulting, Digital Marketing, Marketing
A course by user3674156 surname3674156
Óscar Bejarano is a trained graphic designer but has more than 20 years of experience as a creative advertiser working with different agencies and media outlets. Throughout his career, he has become an expert in digital strategies and marketing tactics and has used this knowledge to build solid brands and launch start-ups online.
Óscar worked as the digital director at Another Company where he collaborated with clients like Tiendeo, Mr Jeff, and Waze. He is also a CEIS mentor at the University of La Sabana in the digital branding and strategies department as well as the co-founder of the Fruto Bendito foundation and the Cunas con Amor program.
- 97% positive reviews (32)
- 630 students
- 11 lessons (1h 43m)
- 17 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
