ZOUKHROF

ZOUKHROF is an Arabic word that means ornament and pattern. ZOUKHROF is a form of artistic decoration used in the Arab world since ancient times so far.
We used the word ‘ZOUKHROF’ to be our agency`s name because of its artistic and creative impact which represents the mission and vision of our agency.
ZOUKHROF is a multinational marketing and advertising agency located in Syria.

MOOD BOARD DESCRIPTION As the word suggests, the name ‘ZOUKHROF’ means ornament or pattern, so the board was based on Arabic

LOGO CONCEPT
We used the Square shape which is the most used shape in Arabic ornaments and designed a wordmark inspired by the Kufi Square
font. and the flexibility part for the agency appears in the letters dots and their movement to the axes.

LOGOTYPE DETAILS
The Square Kufi font was used to inspire the logotype.

PATTERN SYSTEM
The pattern concept is to use an Arabic ornament in a modern way. We use some of the ornament and we put dots in every intersection the shape has, so we got the first pattern then we can Double the pattern with any angle we want and use it with Square to have our final pattern.