Fulcrum

Fulcrum is a Crossfit Brand focusing on human body structures and equilibrium, hence the name fulcrum that comes from the Spanish word fulcro. Fulcrum brand should have a powerful and unique personality, should visually reflect strength and confidence while maintaining and relatively clean and simple design. It is located in Alicante Spain, founded by a professional in the human body structures practicing top athletes to reach their goal and success by monitoring the smallest details, not only by strength but with special equipment measuring movements power and equilibrium. Training smarter so it can adapt to the natural way our body functions.

Designer and Art DIrector: Hrag Simonian
Client: Fulcrum
Location: Alicante, Spain
Agency: HragsDesigns