Courtyard Hotels

Each year Courtyard offers one lucky NFL fan a once-in-a-lifetime opportunity—the chance to experience the only in-stadium Super Bowl Sleepover the night before the big game.

In 2017, our creative team set out to highlight the diversity of our Courtyard guests and NFL fans around the world.

To achieve this goal, I worked with producer and copywriter Topher Cusumano, to create a series of portraits and video assets that spotlighted real football fans and their various hobbies. Using the same intensity and dynamic energy of athletic portraiture, we leveraged the classic football eyeblack on each model to add levity and visual cohesion to the campaign.

The social campaign won a Silver W3 Award in 2018 for "Best Photography & Graphics". Efforts resulted in 77% growth in engagement compared to the previous year and yielded over 4.8M original impressions across social channels.

Core Contributions: photographed campaign, art direction for social and digital campaign applications, designed assets for social/digital/print

For the 2018 NFL season, The Courtyard creative team was challenged with producing an innovative campaign that successfully blended our NFL partnership with the brand’s positioning of “Passion Moves Us Forward.”

To achieve this goal, we launched a talent search across social and digital for the first-ever Courtyard NFL Correspondent. We sought out to find a diverse, charismatic journalist who could leverage the opportunity to drive their career forward. After announcing Bianca Peart as our winner, we collaborated with the up-in-coming broadcaster on a variety of creative including portraits, video, interactive social content, and more.

Core Contributions: photographed campaign, filmed/edited video, art direction for social and digital campaign applications, designed assets for social/digital/print