Product Management of Healthcare Expense Management App

Led the design and development of a healthcare expense management platform from scratch and helped build a product organization around it for further scalability.
Hi.health is a convenient, connected payment solution to ease the process of paying and reimbursing health expenses and to help health insurance customers access the best health solutions and services available.

I played a key role in creating the hi.health service from the very beginning, and then supported the app from serving its very first customer to acquiring tens of thousands of customers and onboarding several B2B partners. In order to create the service, I built an in-depth understanding of the German and Austrian health insurance sectors, the business models of connected healthcare service providers, and custom-built payment instruments.

During the development lifecycle, I conducted user research, created the product vision, developed UX drafts, produced wireframes, managed developers to create the MVP, and then coordinated the creation of the actual service. I was also involved in building the tech and product team by hiring and training product owners, a tech lead, and front-end and back-end developers.